STEP 1: CHOOSE A NAME When French born Antoine Hilaire and Flo Lyonnet decided to start a band, they spent many hours trying to think of the name that they would forever be remembered by. They were surprised to find that no one had ever used the bold and smarty, JAMAICA.

STEP 2: WRITE SONGS They took three weeks to write songs that focused not only on sleek melodies, but also on rousing guitar riffs and dry bass grooves. By scattering in piano chords or acoustic guitars as well as resurrecting the guitar solo, JAMAICA created a sound that is a meeting between a grungehead’s obsession and a rockers wet dream.

STEP 3: RECORD THE SONGS Before they could begin recording the album, JAMAICA had to find someone up to the challenge of producing their songs. Antoine and Flo looked through lists of Grammy Award winners and came up with two candidates: Peter J. Franco and Xavier de Rosnay. Both were available and agreed to work with the band on one condition: that no synthesizers would be involved. Shortly thereafter they settled into Motorbass studio in Paris, France with a minimal and unconventional set up. Within a few months they had completed an album which meets today’s thirst for chromed production.

STEP 4: SHOOT A VIDEO With its upbeat structure and cocky guitar chorus JAMAICA’s “I Think I Like U 2” seemed an appropriate starting point for a first video and to present the storyline of the duo. Fortunately Antoine and Flo had a talented young video director among their friends by the name of So-Me. His brilliant idea was to structure the video relaying the band’s history from A to (fabricated) Z. The video follows the musicians from their modest beginnings and the formation of the band through JAMAICA becoming an overwhelming international success to their fall into psychedelic trips and eventually jail.